terms" made it possible to buy everything, there and then, at the time of viewing.

Friend Sykes had managed to secure the services of the noted London firm of Knight, Frank and Rutley, Hanover Square (Knight Frank, today) to promote their development in Richings Park.

Barclays Bank

They published the first brochure for the new development which included Clare's drawings and plans of the houses. Oddly Knight Frank's archive contains no mention of Richings Park except for one photo of Richings Lodge.

Some 10 months before Iver Railway

Station was opened in December 1924, the GWR was promoting Richings Park. The advertisement in the Great Western Railway Magazine for February 1924 was placed by Knight, Frank and Rutley and was accompanied by an editorial article listing the promotional features: parkland, gravel uplift, fresh milk from its own farm and also the space for each family. It also appears that the Editor had visited and is quoted as being "very favourably impressed by the substantial nature of the buildings and the quality of materials and workmanship generally. The whole of the buildings contract has been let to Messrs Limpus & Son, Kingston on Thames, who have a high reputation to maintain."

The Richings Park Estate had a stand at several Ideal Home Exhibitions. The late Mrs Betty Wyatt, newly married, recalled choosing the bungalow at 42 Wellesley Avenue, at the 1924 exhibition. As was advertised at the time, they were able to alter some of

the internal arrangements to suit their requirements before the bungalow was built for them.

The Estate Company published two promotional books of its own. These were 6" x 8" hardbacks of 46 pages each. Both were excellently produced and lavishly illustrated. The first published by the private Richings Park Company (of 1926) in 1927 was called "Richings Park - Its Message" and on the fly leaf: "Houses Without Deposit - Being a New Way of Home-Building Without Financial Anxiety". Great care was taken to explain in careful, simple detail the financial arrangements. Also included was information about:

• the location;
• the benefit of clean air;
• the availability of milk from a pedigree Friesian herd from the Estate's own model dairy;
• the convenience of houses from a woman's point of view and from the man's;